Adam Killam |  Growth Marketer
Adam Killam |  Growth Marketer

Adam Killam | Growth Marketer

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Do you need help generating more traffic, leads, and sales?

Or maybe your focus is increasing monthly active users (MAUs), finding Product Market Fit (PMF), or crafting a Go to Market Strategy (GTMS).

Either way, I can help.

With over 15 years of experience helping companies grow online, I have a variety of skills and unique insights to put to work for the right brand. Feel free to reach out using one of the methods below, or keep reading to learn a bit more about my background.

📥 a @ kill.am | X.com | Linkedin | Telegram

Recent Posts

The Complete Guide to Telegram Ads - Telegram is fast approaching 1 billion users and recently announced their new self serve ad platform. I tested out the platform and did a deep dive to show you how you can use it to grow your audience.

🖥️ How I Can Help

Throughout my career I’ve worked with founders, CEOs, and small teams market and promote their products, services, & brands in order to increase revenue.

I’ve mainly worked with two kinds of companies: venture backed startups (internally and as an external advisor) and SMBs (typically the $1-5 million revenue range.)

With a firm understanding of a company’s goals, customers, and products, I excel at creating campaigns that get results.

📍 Location

Home Base: Vancouver, BC

Home Away From Home: Canmore, AB

Otherwise: 25 countries and counting…

I’m a big fan of memes & clever ads. Especially anything remotely offside like this funeral parlour billboard 😂
I’m a big fan of memes & clever ads. Especially anything remotely offside like this funeral parlour billboard 😂

🚘 Projects I’m Open To

  • Short term marketing projects (external consultant)
  • Head of Growth/Marketing/CMO (internal, remote, or fractional)
  • Product role where growth (engagement, retention, activation & flywheels) is a key focus
  • Ideally I’d love to work in a future leaning and tech forward company and industry.
  • Preference: remote work but open to some time in office if Vancouver based.

🌐 Most Recent Work

CMO of the aerial imagery & blockchain company Spexi.com.

While at Spexi, I was also a Core Contributor at Spexigon.com: the first of its kind, Fly-to-Earn drone imagery platform powered by blockchain. (Spexigon was a Spexi product.)

Key Highlights

  • Successfully pitched the internal team on the idea of combining blockchain with their existing drone SaaS to create a new, two sided drone imagery marketplace powered by blockchain (Spexigon.com). This was a significant pivot for the team and company.
  • Helped the CEO raise a $5.5 million USD seed round at a $27 USD million valuation to build Spexigon and personally found three investors directly via cold outreach
  • Wrote the initial draft of the Spexigon Light Paper (the crypto economic paper that explained how the platform would work and how blockchain and tokens would play a role)
  • Worked with an external team to develop a new brand and launch a new website
  • Took the Spexigon drone pilot community from 0 to over 400 active members
  • Launched paid and organic campaigns that waitlisted over 1000+ drone pilots for the supply side of the Spexigon marketplace.
  • Coined the tagline “Fly-to-Earn” and created the category defining terminology “Current State Imagery”
  • Started building the marketing team with direct hires and external contractors
  • Helped begin the customer discovery process in order to tailor the company’s Go to Market Strategy & inform the Product Development roadmap.

🛠️ Skills

  • Digital Marketing Strategy & Go to Market Strategy
  • Leading a marketing team (internal and external)
  • Media buying (paid ads: Google, Facebook/Insta, TikTok, Linkedin, and more)
  • Content marketing planning & tactical execution
  • Tracking & Analytics
  • Lead generation
  • Email marketing (EMS setup, newsletters, copywriting, triggers & automations and more)
  • Public speaking & podcasting
  • Video (paid ads, teasers, promo pieces, script writing)
  • Customer Discovery & Sales
  • Using A.I for each of the items above

📘 What I’m Reading & Listening To

I’m an avid reader & love podcasts.

In addition to 100 physical books in my library at home, I have a growing collection of 200-300 books on my phone and am always in the process of reading 4-5 at any given time.

I tend to do deep dives on topics and will read 3-4 books and consume podcasts on topics I’m interested in deeply understanding. I’ve found this to be a great way to build knowledge and bring a variety of ideas and perspectives to my work.

Here’s are a few books (of many) that influence the way I think and work.

I’ve taken lessons from each of these authors and often revisit key ideas and sections I’ve highlighted to make sure I absorb something useful from each of them.

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🌮 When Not Working

  • I hunt, hike, camp, and explore B.C and Alberta
  • I hunt deer, elk, and moose for clean food and for the hard work, adventure, & camaraderie
  • I take a lot of photos of my adventures, most of which I never share
  • I love seeing beasts in the wild 🦌

Selfie taken in 2023 on a camping trip up the Squamish River Valley in B.C.
Selfie taken in 2023 on a camping trip up the Squamish River Valley in B.C.
Ha Lin peak & the East End of Rundle (EEOR), Canmore, Alberta. One of my favorite places because of the mountains and easy beast spotting.
Ha Lin peak & the East End of Rundle (EEOR), Canmore, Alberta. One of my favorite places because of the mountains and easy beast spotting.

Photo of my brother hiking Red Cap Mountain near Cadomin, Alberta, on our 2023 sheep hunt.
Photo of my brother hiking Red Cap Mountain near Cadomin, Alberta, on our 2023 sheep hunt.

😁 If You Made it This Far…Let’s Connect!

This site was all about me.

Now let’s make our first conversation about YOU and your needs.

Please get in touch!

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📥 a @ kill.am | X.com | Linkedin