Recent Posts

The Complete Guide to Telegram Ads - Telegram is fast approaching 1 billion users and recently announced their new self serve ad platform. I tested out the platform and did a deep dive to show you how you can use it to grow your audience.

Is Telegram More Valuable Than Whatsapp? - How much revenue is Telegram earning and what is the platform valued at? Let’s take a look. 42,000,000 Users in 36 Days: Lessons from Hamster Kombat - Hamster Kombat is EXPLODING on Telegram right now. It may be one of the best examples of growth hacking + community building + pre-token launch marketing out there right now. Let’s dive in.

🖥️ How I Can Help

Throughout my career I’ve worked with founders, CEOs, and small teams market and promote their products, services, & brands in order to increase revenue.

I’ve mainly worked with two kinds of companies: venture backed startups (internally and as an external advisor) and SMBs (typically the $1-5 million revenue range.)

With a firm understanding of a company’s goals, customers, and products, I excel at creating campaigns that get results.

📍 Location

Home Base: Vancouver, BC

Home Away From Home: Canmore, AB

Otherwise: 25 countries and counting…

🚘 Projects I’m Open To

• Short term marketing projects (external consultant)
• Head of Growth/Marketing/CMO (internal, remote, or fractional)
• Product role where growth (engagement, retention, activation & flywheels) is a key focus
• Ideally I’d love to work in a future leaning and tech forward company and industry.
• Preference: remote work but open to some time in office if Vancouver based.

🌐 Most Recent Work

CMO of the aerial imagery & blockchain company Spexi.com.

While at Spexi, I was also a Core Contributor at Spexigon.com: the first of its kind, Fly-to-Earn drone imagery platform powered by blockchain. (Spexigon was a Spexi product.)

Key Highlights

• Successfully pitched the internal team on the idea of combining blockchain with their existing drone SaaS to create a new, two sided drone imagery marketplace powered by blockchain (Spexigon.com). This was a significant pivot for the team and company.
• Helped the CEO raise a $5.5 million USD seed round at a $27 USD million valuation to build Spexigon and personally found three investors directly via cold outreach
• Wrote the initial draft of the Spexigon Light Paper (the crypto economic paper that explained how the platform would work and how blockchain and tokens would play a role)
• Worked with an external team to develop a new brand and launch a new website
• Took the Spexigon drone pilot community from 0 to over 400 active members
• Launched paid and organic campaigns that waitlisted over 1000+ drone pilots for the supply side of the Spexigon marketplace.
• Coined the tagline “Fly-to-Earn” and created the category defining terminology “Current State Imagery”
• Started building the marketing team with direct hires and external contractors
• Helped begin the customer discovery process in order to tailor the company’s Go to Market Strategy & inform the Product Development roadmap.

🛠️ Skills

• Digital Marketing Strategy & Go to Market Strategy
• Leading a marketing team (internal and external)
• Media buying (paid ads: Google, Facebook/Insta, TikTok, Linkedin, and more)
• Content marketing planning & tactical execution
• Tracking & Analytics
• Lead generation
• Email marketing (EMS setup, newsletters, copywriting, triggers & automations and more)
• Public speaking & podcasting
• Video (paid ads, teasers, promo pieces, script writing)
• Customer Discovery & Sales
• Using A.I for each of the items above

📘 What I’m Reading & Listening To

I’m an avid reader & love podcasts.

In addition to 100 physical books in my library at home, I have a growing collection of 200-300 books on my phone and am always in the process of reading 4-5 at any given time.

I tend to do deep dives on topics and will read 3-4 books and consume podcasts on topics I’m interested in deeply understanding. I’ve found this to be a great way to build knowledge and bring a variety of ideas and perspectives to my work.

Here’s are a few books (of many) that influence the way I think and work.

I’ve taken lessons from each of these authors and often revisit key ideas and sections I’ve highlighted to make sure I absorb something useful from each of them.

🌮 When Not Working

• I hunt, hike, camp, and explore B.C and Alberta
• I hunt deer, elk, and moose for clean food and for the hard work, adventure, & camaraderie
• I take a lot of photos of my adventures, most of which I never share
• I love seeing beasts in the wild 🦌

😁 If You Made it This Far…Let’s Connect!

This site was all about me.

Now let’s make our first conversation about YOU and your needs.

Please get in touch!