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Or maybe your focus is increasing monthly active users (MAUs), finding Product Market Fit (PMF), or crafting a Go to Market Strategy (GTMS).
Either way, I can help.
With over 15 years of experience helping companies grow online, I have a variety of skills and unique insights to put to work for the right brand. Feel free to reach out using one of the methods below, or keep reading to learn a bit more about my background.
🖥️ How I Can Help
Throughout my career I’ve worked with founders, CEOs, and small teams market and promote their products, services, & brands in order to increase revenue.
I’ve mainly worked with two kinds of companies: venture backed startups (internally and as an external advisor) and SMBs (typically the $1-5 million revenue range.)
With a firm understanding of a company’s goals, customers, and products, I excel at creating campaigns that get results.
📍 Location
Home Base: Vancouver, BC
Home Away From Home: Canmore, AB
Otherwise: 25 countries and counting…
🚘 Projects I’m Open To
- Short term marketing projects (external consultant)
- Head of Growth/Marketing/CMO (internal, remote, or fractional)
- Product role where growth (engagement, retention, activation & flywheels) is a key focus
- Ideally I’d love to work in a future leaning and tech forward company and industry.
- Preference: remote work but open to some time in office if Vancouver based.
🌐 Most Recent Work
CMO of the aerial imagery & blockchain company Spexi.com.
While at Spexi, I was also a Core Contributor at Spexigon.com: the first of its kind, Fly-to-Earn drone imagery platform powered by blockchain. (Spexigon was a Spexi product.)
Key Highlights
- Successfully pitched the internal team on the idea of combining blockchain with their existing drone SaaS to create a new, two sided drone imagery marketplace powered by blockchain (Spexigon.com). This was a significant pivot for the team and company.
- Helped the CEO raise a $5.5 million USD seed round at a $27 USD million valuation to build Spexigon and personally found three investors directly via cold outreach
- Wrote the initial draft of the Spexigon Light Paper (the crypto economic paper that explained how the platform would work and how blockchain and tokens would play a role)
- Worked with an external team to develop a new brand and launch a new website
- Took the Spexigon drone pilot community from 0 to over 400 active members
- Launched paid and organic campaigns that waitlisted over 1000+ drone pilots for the supply side of the Spexigon marketplace.
- Coined the tagline “Fly-to-Earn” and created the category defining terminology “Current State Imagery”
- Started building the marketing team with direct hires and external contractors
- Helped begin the customer discovery process in order to tailor the company’s Go to Market Strategy & inform the Product Development roadmap.
🛠️ Skills
- Digital Marketing Strategy & Go to Market Strategy
- Leading a marketing team (internal and external)
- Media buying (paid ads: Google, Facebook/Insta, TikTok, Linkedin, and more)
- Content marketing planning & tactical execution
- Tracking & Analytics
- Lead generation
- Email marketing (EMS setup, newsletters, copywriting, triggers & automations and more)
- Public speaking & podcasting
- Video (paid ads, teasers, promo pieces, script writing)
- Customer Discovery & Sales
- Using A.I for each of the items above
📘 What I’m Reading & Listening To
I’m an avid reader & love podcasts.
In addition to 100 physical books in my library at home, I have a growing collection of 200-300 books on my phone and am always in the process of reading 4-5 at any given time.
I tend to do deep dives on topics and will read 3-4 books and consume podcasts on topics I’m interested in deeply understanding. I’ve found this to be a great way to build knowledge and bring a variety of ideas and perspectives to my work.
Here’s are a few books (of many) that influence the way I think and work.
I’ve taken lessons from each of these authors and often revisit key ideas and sections I’ve highlighted to make sure I absorb something useful from each of them.
🌮 When Not Working
- I hunt, hike, camp, and explore B.C and Alberta
- I hunt deer, elk, and moose for clean food and for the hard work, adventure, & camaraderie
- I take a lot of photos of my adventures, most of which I never share
- I love seeing beasts in the wild 🦌
😁 If You Made it This Far…Let’s Connect!
This site was all about me.
Now let’s make our first conversation about YOU and your needs.
Please get in touch!